Statistic show that four in every five individuals conduct local searches in Google to pinpoint specific businesses and services to best meet their needs. For a plastic surgeon, Google local SEO may provide a new window of growth.
A surgeon can acquire new patient leads using more targeted and cost-effective methods like search marketing. In essence, it all begins with claiming a top spot in Google based on keywords that are related to the plastic surgeon’s practice. To provide greater insight and intelligence-driven direction on this topic, below we share 5 Google local SEO tips that a plastic surgeon needs to implement in order to attain higher visibility in Google local search.
Claim & Optimize Your Google+ Local Page
When it comes to plastic surgeon SEO, Google+ is more than just a social media platform. When it comes to doing local SEO for plastic surgery practices, this platform should always be treated as a secondary web property. One should therefore ensure that their practice is claimed on Google+ and that the page is properly populated and optimized.
This simple step not only makes the brand stand out online but also adds a sense of legitimacy to it which in turn builds the patient’s confidence even before they get in touch with the customer service team. In addition to brand dominance, patients also get an opportunity to share their reviews about the service through Google+ which gives them a certain sense of control and trust in the practice.
Investing In Professional Site Audit
It is important to invest in a professional SEO website audit in order to keep up with ever-evolving trends and growing competition. Unfortunately, gone are the days when a site audit could be done using simple online tools.
Those looking to get clear, accurate and essential results should consult an SEO site audit expert. Remember, no two SEO situations are the same hence the need for a personalized approach. A typical SEO audit entails:
- Keyword research
- Analysis of technical elements
- Mobile friendliness assessment
- Link profile analysis
- Content optimization reviews
Leveraging Local Business Schema Markup
Keyword optimization and inclusion of high quality content are not the only requirements for ranking for competitive search phrases. One needs to include Schema markup, or specific microdata through structured markup formats, to make it easier for search engines to interpret and parse the content on web pages more effectively.
However, it is important to note that including Schema in your HTML code is not a quick dirty SEO trick – this is an important tool for informing the search engine what your practice is all about. In doing SEO for a locally-focused plastic surgeon, leveraging LocalBusiness Schema markup can be the edge a site needs against more authoritative competitors.
Implementing a Review Generation Strategy
The quality and quantity of reviews patients post about a practice is an important factor when it comes to Google ranking. As such, the more reviews one has and the velocity at which these reviews come in are likely to impact local searches.
Suffice it to say – implementing a review generation strategy needs to become mission critical for any plastic surgeon looking to improve their SEO.
Producing High-Value Content (& Sharing it on Social Media)
With organic search marketing growing fast SEO, content marketing and social media are finding themselves under the same umbrella. The three work in sync to help one acquire leads and increase web traffic. One therefore, needs to produce high quality content that is shareable through social media.
This is especially important given that Google nowadays uses Twitter to discover new content. Social sharing also acts as a link building strategy, which not only widens the footprint of the practice but also boosts one’s authority on the World Wide Web.
Digital marketing is one of the most vital tools for any plastic surgeon looking to market their practice. In addition to enhancing your brand presence on the net, investing in local SEO expertise is paramount to generating valuable traffic and acquiring new patient leads.