5 Local SEO Tips for Plastic Surgeons

Statistic show that four in every five individuals conduct local searches in Google to pinpoint specific businesses and services to best meet their needs. For a plastic surgeon, Google local SEO may provide a new window of growth.See plastic surgeon SEO tips

A surgeon can acquire new patient leads using more targeted and cost-effective methods like search marketing. In essence, it all begins with claiming a top spot in Google based on keywords that are related to the plastic surgeon’s practice. To provide greater insight and intelligence-driven direction on this topic, below we share 5 Google local SEO tips that a plastic surgeon needs to implement in order to attain higher visibility in Google local search.

Claim & Optimize Your Google+ Local Page

When it comes to plastic surgeon SEO, Google+ is more than just a social media platform. When it comes to doing local SEO for plastic surgery practices, this platform should always be treated as a secondary web property. One should therefore ensure that their practice is claimed on Google+ and that the page is properly populated and optimized.

This simple step not only makes the brand stand out online but also adds a sense of legitimacy to it which in turn builds the patient’s confidence even before they get in touch with the customer service team. In addition to brand dominance, patients also get an opportunity to share their reviews about the service through Google+ which gives them a certain sense of control and trust in the practice.

Investing In Professional Site Audit Plastic Surgeon SEO Site Audits

It is important to invest in a professional SEO website audit in order to keep up with ever-evolving trends and growing competition. Unfortunately, gone are the days when a site audit could be done using simple online tools.

Those looking to get clear, accurate and essential results should consult an SEO site audit expert. Remember, no two SEO situations are the same hence the need for a personalized approach. A typical SEO audit entails:

  • Keyword research
  • Analysis of technical elements
  • Mobile friendliness assessment
  • Link profile analysis
  • Content optimization reviews

Leveraging Local Business Schema Markup

Keyword optimization and inclusion of high quality content are not the only requirements for ranking for competitive search phrases. One needs to include Schema markup, or specific microdata through structured markup formats, to make it easier for search engines to interpret and parse the content on web pages more effectively.

However, it is important to note that including Schema in your HTML code is not a quick dirty SEO trick – this is an important tool for informing the search engine what your practice is all about. In doing SEO for a locally-focused plastic surgeon, leveraging LocalBusiness Schema markup can be the edge a site needs against more authoritative competitors.

Implementing a Review Generation Strategy

The quality and quantity of reviews patients post about a practice is an important factor when it comes to Google ranking. As such, the more reviews one has and the velocity at which these reviews come in are likely to impact local searches. Generate plastic surgeon seo reviews

Suffice it to say – implementing a review generation strategy needs to become mission critical for any plastic surgeon looking to improve their SEO.

Producing High-Value Content (& Sharing it on Social Media)

With organic search marketing growing fast SEO, content marketing and social media are finding themselves under the same umbrella. The three work in sync to help one acquire leads and increase web traffic. One therefore, needs to produce high quality content that is shareable through social media.

This is especially important given that Google nowadays uses Twitter to discover new content. Social sharing also acts as a link building strategy, which not only widens the footprint of the practice but also boosts one’s authority on the World Wide Web.

Digital marketing is one of the most vital tools for any plastic surgeon looking to market their practice. In addition to enhancing your brand presence on the net, investing in local SEO expertise is paramount to generating valuable traffic and acquiring new patient leads.

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An Inside Look at Optimized Surgeons SEO Solutions

Optimized SurgeonsOptimized Surgeons is a unique and specialized internet marketing practice with a specific and well thought out focus in providing SEO for surgeons and other related medical professionals in general. The SEO company differentiates itself from other companies that offer SEO by uniquely dedicating its entire model around medical practice SEO by offering its clientele advanced resources that significantly help them grow their search engine visibility.

Comprehensive Digital Marketing for Surgeons

In addition to search marketing and SEO services for Surgeons, Optimized Surgeons does also offer other unique services such as Branding and Web Design, Content Marketing, Pay per Click (PPC) Advertising and Social Media Marketing; all geared towards surgeons and other medical professionals.

Having such a large product offering does ensure that the company can provide surgeons with a complete online marketing strategy and see it through or implement it as agreed. With Optimized Surgeons, you can be sure that your needs will not only be met, but shall be surpassed.

With years of experience, the company has developed and refined a powerful system that’s been designed to assist surgeons not only acquire market leads but also convert them to new clients. Through the strategic application of both off-site and on-site SEO, Social Media, Content Marketing and a wide array of other online marketing strategies; the company has been able to successfully assist surgeon’s linkup with clients who are actively seeking unique and specific surgical specialties.

Hyper-Local & Patient-Targeted SEO for Surgeons

With a keen eye on specificity and relevance, the system adopted by Optimized Surgeons does faithfully generate leads that represent the types of patients that you want to work with. The company is able to do this because their strategy is anchored on helping their clients rank on top of leading search engines such as Google for their primary keyword targets.optimized local seo for surgeons

As a practicing surgeon, optimized surgeons does provide you with the best marketing investment and return on investment with its well targeted exposure as well as visibility that’s been gained from years in the online marketing and SEO arena.

The company achieves this by making surgeons the overall lead authority in their surgical specialty through several techniques and methods. It does this by deploying staff copywriters who act as a bridge between you and the clients; these writers are able to resonate with your clients and also fully understand the medical terminology that surgeons use. The company does also host publishing platforms which help in making your name known in most medical communities.

Multi-Faceted Branding & Reputation ManagementPlastic Surgeon SEO Solutions

Apart from simply driving clients to your site, the channels developed by Optimized Surgeons SEO campaigns help in building the reputation, credibility and awareness in any surgical practice where they are deployed. This is possible because the company has over the years invested heavily in building their Search Engine Optimization framework for medical professionals and around such professionals.

To provide insightful and accurate information that’s important for both surgeons and patients alike, the company does have a rich, well arranged, thoroughly researched blog that’s a treasure trove for anyone keen on getting some interesting medical and non-medical information. The blog has topics ranging from how surgeons can better maximize their revenue streams, in-house online marketing tips and strategies to articles dealing with issues such as breast augmentation and lots of other valuable topics as well.

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SEO Site Audits: What to Expect

seo site auditA grave challenge that has plagued the SEO community is the utter lack of standards that surround the scope and quality of work. There is a vast spectrum of SEO consultants and agencies that tend to utilize similar words in order to describe different processes and deliverables. One of the most abused of these deliverables and processes is the SEO site audit.

In order for companies to truly protect their SEO investment, they will need to have a firm understanding as to what to expect from a comprehensive SEO site audit. This will also entail which questions will need to be asked in order to better ensure that the business of receiving the scope and quality it requires.

What Are SEO Site Audits?

An SEO site audit generally marks the very beginning of a firm’s search engine marketing engagement with a (prospective) client. The goal of the audit is to identify the opportunities and challenges that a website may have to increase SEO performance. Google Webmaster Tools SEO Audit

The input is the company’s access to certain search tools such as Google Webmaster Tools, Google Analytics, and other performance platforms. When this information has been combined with SEO experience and knowledge, a proper SEO professional will have what they need in order to analyze the site while documenting a strategy for improving organic search performance.

Essentail Components of SEO Site Audits

An SEO Audit that is complete will contain a minimum of three sections, which are as follows:

  • Analyzing of the opportunities and challenges for a website’s technical fluidity
  • Assessing the site’s content and proper use of keywords
  • Backlink health, topical relevancy, and authority

Keep in mind that there are times when these components are divided into completely separate audit documents. No audit project can be considered complete without thoroughly addressing all of the areas listed above due to the fact that they are expressly interconnected. The documented analysis of the audit is crucially important for a handful of reasons, which are as follows:

  • A detailed analysis of the company’s current situation that is able to build trust in the work that is to be done between the SEO firm/consultant and the client’s team.
  • A strategy for the improvement of SEO as well as the next steps that are needed for the implementation of the strategy. This strategy will need to address authority, content and technical opportunities in proportion to their value with a particular focus on the areas that will contain the greatest impact on the SEO performance of the company.

For this reason, it’s important to work with SEO providers who specialized in certain aspects of SEO and search marketing. For instance, if you’re looking for ecommerce-specific SEO services, then consult with a company that provides ecommerce SEO site audits, such as ClickCentricSEO.com. The same rule applies for local SEO, PPC advertising, and other forms of search marketing.

Strategic Insights for a Future SEO Program

It is clear that a proper SEO audit needs both a prioritized action plan as well as a strategy. The strategy will build off of the analysis that has been completed in order to identify how the client’s business will be able to capitalize on opportunities for the improvement of their organic search brand impressions, conversions and visits.

The prioritized action plan is able to break down the SEO strategy into projects that are discreet or deliverables that can be placed into an agreeable timeline and thoroughly executed. Furthermore, to make yourself more confident that you will be receiving precisely what your company needs for a SEO firm or professional, consider asking questions that pertain to how they perform and analyze audits as well as previous strategies and plans and their results with other clients.

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Top 10 Professions in Tech: A List for the Career-Curious

The rapid increase in the use of technology has led to the growth of the industry thus creating uncountable job opportunities. Most professions in the field of IT (Information Technology) require an undergraduate degree in a computer related field such as Computer science and Information Technology.

However, in some cases, it’s more about what you can prove, and less about having a degree. If you are seeking to venture into a career in tech, below are the top 10 technology professions that are thriving.

1. IT manager/consultantIT Jobs

An IT manager or IT consultant calls for an individual to work with a team and make sure that computer systems are set up and maintained accordingly. An IT manager is also expected to technology related advice to business in order to help them grow. There are many opportunities in this particular profession, spanning from outsourced small business IT consultants to enterprise-level IT managers.

2. Mobile application developer

Mobile application developers are responsible for developing application software for handheld devices. These devices include personal digital assistants (PDA) and mobile phones. This creative tech career is thriving and growing rapidly.

3. Web developer

web designerWeb developers design, code and modify websites to suit the needs of their client. They determine the performance of a website and does all the back-end work. Website designers are the ones who maintain and make tweaks to an already developed website.

4. Software developers

These are the people behind all the software used in running various devices. Their responsibilities include developing applications for various computer devices and also reviewing, testing and maintaining existing systems.

5. Network manager

A network manager controls access of a network within a given organization. Duties include setting up user accounts, monitoring system use and providing technical support. This is closely aligned with IT managers, however sometimes more responsibility is deligated to tasks and acting as a IT staffing company.

6. Computer systems administrator

These are the people who do all the hands-on job of ensuring that the computers are in perfect working condition. Some of their roles include data backup, data recovery, maintaining web-servers and local area networks. Their roles however differ from one organization to another.

7. Database administrator

Every institution, business and even governments handle large amounts of data thus requiring a database. This is where a database administrator comes into action. Their work is to maintain the integrity, performance and security of a database.

8. Computer systems analyst

Computer systems analysts usually come up with recommendations to address data processing problems. They analyze the problem at hand and draft a written proposal that indicates all the steps that will be taken to solve the problem including the costs breakdown.

9. Computer programmer

A computer programmer is required to have good knowledge of one or several programming languages. Their work entails rewriting, debugging, testing and maintaining programs and software that are vital to computer functions. This profession requires a lot of patience and perseverance, and it helps to have some experience with remote virus removal on computers and other specialized tasks.

10. Information security analyst

Their role is to plan and implement security measures in order to protect security on computer systems, data and networks. They are the ones who deal with cyber-attacks, hackers and other criminals planning to steal information or tamper with computer networks. Other responsibilities include training staff on security procedures, installing firewalls and data encryption.

As technology continues to grow, more tech professions are being created. The ten tech professions listed are currently the best and they have great salaries too. Get yourself acquainted and you might get the right tech profession for you.

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The Importance of SEO-Friendly Web Design in Today’s Digital Marketing Age

Establishing a brand through a solid web design and a creative balance of digital marketing channels requires a solid SEO strategy. Most businesses have become familiar with various forms of digital marketing but the true potential of most companies is yet to be achieved.

SEO friendly web design

Re-shape How Your Company Views the Web Design Phase

Web design is not all about making a visually appealing page. Before you can start working on customer retention and attracting them to the product/service your web design offers, it is essential to have a website that can be easily found through the search engines.

Most consumers will do an online search to determine which brand is ideal for them. This presents an opportunity for your business to become a trusted source of quality product and services through good SEO practices.

Key Elements of SEO-friendly Web Design

If you are considering creating a new website or having the old one redesigned, consider the aspects applied to create a web design that is friendly to the search engines.

Site Accessibility for Crawling and Indexing

A well-designed website is more accessible to search engines because they can crawl it efficiently, presenting great results. Crawling discovers pages that are new or updated and subjects them to the indexing process to make it easier for the relevant consumers to find it.

Site accessibility might depend on the CMS (content management system) platform your web design has been integrated on. For instance, WordPress is quite SEO-friendly, however there are better CMS platforms. Check out Exponent, which is a lesser known yet highly powerful SEO-friendly CMS that was developed by a highly proficient team of Peoria web design specialists in Illinois.

Basically, indexing involves compiling the relevant data on the site with relation to the words used, tags, attributes and even location. When a user searches for a particular item in the web, the index is consulted in order to present the results that best match the consumer’s needs. The rank created is determined by the importance of the page based on an established criterion. Good web design will ensure that the pages can be accessed and they are relevant to the business niche in order to rank well in the results.

Importance of Linking

The number of links to a page determines how popular a website is and it considered as the measure of the relevance and importance of content. When there are more links available on other websites directing users towards your website, the rank in the final results for pertinent keywords will be better. However, this is not an easily manipulated aspect because the machines and algorithms used have been enhanced so that it is easier to identify spam links and other illicit practices that will have a negative impact on the results.

Good results can be achieved through SEO-friendly web design that enhances internal linking for the users. It is a fundamental principle that will help the page visitors interact with the website and share it within their network.

Web Design Conversion Elements Search engine optimization SEO

The web design applied should be optimized for increasing the conversion rate for visitors. There are different areas that can be modified in order to achieve the best outcome. Navigation and accessibility helps users have a more fulfilling experience leading to a higher probability of becoming customers. A call-to-action can also be tailored to suit the genre of the site and various techniques can direct the user to create a better experience.

It is also imperative to create other optimization features that have appeal to a visitor. Page copy, when utilized properly can have tremendous impact on the conversion rate and visual elements such as videos and images have unique attraction. Evaluate the company strategy for digital marketing and web design in order to make certain that you are obtaining the best possible results.

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