The Technology Behind Robotic Spine Surgery Procedures

spine surgery robotic minimally-invasiveSpine surgery could be one of the most significant decisions an individual makes in regards to their body and overall health. Many people who are struggling with debilitating back pain and restricted range of motion often need more than non-surgical intervention. In such instances, robotic spine surgery may be the answer.

Robotic Spinal Surgery: The Most Preferred Among Less Invasive Methods

To speed up your recovery time from spine surgery, in addition to to decrease risks, you and your orthopedic spine surgeon may want to use the least invasive methods possible given your condition. Keep in mind that not everybody will benefit from techniques like robotic spinal surgery. If there is an alternative that is less aggressive, it must be something you ponder.

robotic spine surgery

Mazor Robotic’s Renaissance Guidance System

Simultaneously, however, you furthermore need a process that is going to be functional with you unique condition. If it might not work or it might not last enduringly, it is probably not the best choice for your needs. A professional orthopedic specialized in robotic spinal surgery can guide you in making this decision.

Mazor Robotic’s Renaissance Guidance System is one of the single robotic direction products in the United States used for implanting strategies throughout spine surgery. The Renaissance Guidance System allows the surgeon to use the imageries from a computerized tomography scan that is taken beforehand surgery to make a blueprint for each medical care. The CT scan info is loaded into a computerized 3D preparation system which permits to the doctor to plan the clinical process with a high degree of accuracy before ever ingoing the working room.

Robotic Spinal Surgery at a Glance

In the operating room, the surgeon does all of the physical efforts of the surgery. The robot-guidance system is a tool that aids to guide the surgeon’s instruments, founded on the extremely accurate pre-operative development of spinal implant placement. spine surgery robotic technology

Throughout the procedure of robot-guided spinal surgery, the robot is located near the patient either by assigning it to the bed or else straight anchoring it to the spine of the patient. The robot is roughly the dimension of a 12 oz. beverage can with a small arm attached.

The robot has the capability to bend and interchange so as to place its arm on the spine in a precise specific location and route. This ultra-precise leadership could improve the surgeon’s capability to securely place implants, mainly while working over very small incision (slightly invasive surgery) otherwise while dealing with compound anatomy.

Robotic spine surgery technology permits the surgeon to achieve a smaller incision in a very meticulous manner while minimizing the requisite for emission throughout the surgical process. Robot-guidance helps to maintain the precision of the surgeon’s work throughout the surgery to optimize accuracy. As a result, the technique can reduce tissue trauma, resulting in smaller scars, less bleeding, less pain, and faster recovery

Minimally-invasive robot spinal surgery uses a revolutionary new technology that has numerous advantages and might allow doctors to perform less invasive surgical processes with smaller incision, faster recovery, less bleeding, and shorter clinic stays. Robot-guidance furthermore can drastically improve the accuracy and security of surgical processes and permit these processes to be achieved with less intra-operative emission exposure to patients in addition to health care providers.

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5 Local SEO Tips for Plastic Surgeons

Statistic show that four in every five individuals conduct local searches in Google to pinpoint specific businesses and services to best meet their needs. For a plastic surgeon, Google local SEO may provide a new window of growth.See plastic surgeon SEO tips

A surgeon can acquire new patient leads using more targeted and cost-effective methods like search marketing. In essence, it all begins with claiming a top spot in Google based on keywords that are related to the plastic surgeon’s practice. To provide greater insight and intelligence-driven direction on this topic, below we share 5 Google local SEO tips that a plastic surgeon needs to implement in order to attain higher visibility in Google local search.

Claim & Optimize Your Google+ Local Page

When it comes to plastic surgeon SEO, Google+ is more than just a social media platform. When it comes to doing local SEO for plastic surgery practices, this platform should always be treated as a secondary web property. One should therefore ensure that their practice is claimed on Google+ and that the page is properly populated and optimized.

This simple step not only makes the brand stand out online but also adds a sense of legitimacy to it which in turn builds the patient’s confidence even before they get in touch with the customer service team. In addition to brand dominance, patients also get an opportunity to share their reviews about the service through Google+ which gives them a certain sense of control and trust in the practice.

Investing In Professional Site Audit Plastic Surgeon SEO Site Audits

It is important to invest in a professional SEO website audit in order to keep up with ever-evolving trends and growing competition. Unfortunately, gone are the days when a site audit could be done using simple online tools.

Those looking to get clear, accurate and essential results should consult an SEO site audit expert. Remember, no two SEO situations are the same hence the need for a personalized approach. A typical SEO audit entails:

  • Keyword research
  • Analysis of technical elements
  • Mobile friendliness assessment
  • Link profile analysis
  • Content optimization reviews

Leveraging Local Business Schema Markup

Keyword optimization and inclusion of high quality content are not the only requirements for ranking for competitive search phrases. One needs to include Schema markup, or specific microdata through structured markup formats, to make it easier for search engines to interpret and parse the content on web pages more effectively.

However, it is important to note that including Schema in your HTML code is not a quick dirty SEO trick – this is an important tool for informing the search engine what your practice is all about. In doing SEO for a locally-focused plastic surgeon, leveraging LocalBusiness Schema markup can be the edge a site needs against more authoritative competitors.

Implementing a Review Generation Strategy

The quality and quantity of reviews patients post about a practice is an important factor when it comes to Google ranking. As such, the more reviews one has and the velocity at which these reviews come in are likely to impact local searches. Generate plastic surgeon seo reviews

Suffice it to say – implementing a review generation strategy needs to become mission critical for any plastic surgeon looking to improve their SEO.

Producing High-Value Content (& Sharing it on Social Media)

With organic search marketing growing fast SEO, content marketing and social media are finding themselves under the same umbrella. The three work in sync to help one acquire leads and increase web traffic. One therefore, needs to produce high quality content that is shareable through social media.

This is especially important given that Google nowadays uses Twitter to discover new content. Social sharing also acts as a link building strategy, which not only widens the footprint of the practice but also boosts one’s authority on the World Wide Web.

Digital marketing is one of the most vital tools for any plastic surgeon looking to market their practice. In addition to enhancing your brand presence on the net, investing in local SEO expertise is paramount to generating valuable traffic and acquiring new patient leads.

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3 Tips to Take SEO for Surgeons to the Next Level

There are a number of ways through which a surgeon can grow their business online, and SEO is one of the most powerful. SEO for surgeons mostly aims at having a site ranked high for local searches, such as “plastic surgeon Dallas TX” or “Boston rhinoplasty surgeons”.Surgeon SEO Tips

While standard SEO startegies apply to doing SEO for surgeons, there are other unconventional approaches to achieve greater authority and keyword rankings.

Set-up a Review Generation System

The quality and the quantity of reviews your online business receives matter. This is because Google uses the reviews to rank your business and Google Business Page in local search results. To this end, the quantity of reviews (more importantly on Google), the rate at which your business is reviewed, the influence of the reviewers and the more positive the reviews you receive are, the higher the impact they have on your local plastic surgeon SEO strategy.

After setting up a review system, there are a number of ways through which you can get organic reviews. First off, identify your enthusiastic customers and ask them to review you on Google. Ask your Google+, Twitter and Facebook followers to review your services. You can also include a friendly message on receipts asking your esteemed customer to leave a review on your Google Business Page. Run a contest where your customers earn a gift for saying what they like about your business and what they would rather have improved.

Invest Time and Resources in Social Media

The debate on the connection between social media and SEO has been going on for years. Social media has remained an important marketing tool for all online business owners. Through social media, a surgeon can easily earn inbound links. Let us say you share one of you posts on social media and one of your followers, who happens to be a blogger, stumbles on it and links it to their next post. You will have earned an inbound link.

If you want to take up more space on search engine results page, you should have optimized social media profiles. When people search for your surgeon services (your company), the entire first SERP should show online pages you manage. As you may have noticed, a company’s Twitter and Facebook accounts take can two spots on the SERP. For more about social media and SEO for surgeons, check OptimizedSurgeons.com, a leading resource of plastic surgeon SEO strategies.

Build your reputation or get trending on social media and you will have aided your online business ranking. You can trend on social media by focusing on creating and sharing helpful content, branding images and graphics on your website and encouraging your followers to retweet and share your content.

Proliferate Your Surgeon Brand Across the Web

Your surgeon brand relates to how people see you; your reputation as a surgeon. The moment people know you and begin to associate with your brand, you will be the go-to surgeon. To build your personal brand, you need to be authentic and with immense knowledge in what you do. Your brand should be a reflection of who you are; what you believe in, what you stand for, your strengths and your weaknesses. To this end, you need to be authentic and share your true self to your followers.

Share thought provoking content with your readers and engage them in discussions meant to find solutions to their problems. Seeing that you will be expected to have answers to questions bothering your audience, you should remain a student in your industry just to have a grasp of the latest changes and trends in your area of expertise. You also need to have a myriad of directory listings and profiles to help spread the word and help in growing your SEO strategy.

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Surgery Billing: Resources, News, & Insights on Best Practices

If you thought surgery was complicated, surgery billing can sometimes be a bigger pain. The processes can be tedious and elaborate. Every year, hospitals and surgeons perform a number of surgical procedures and file a claim for each surgery.

One of the foremost actions that can improve your familiarity with the surgery billing process is acquaintance with the physician’s manual. Usually, surgery medical billing rules are specified in the “Preamble” section of the manual. These rules include explanatory codes, health service codes and fees, in some cases details of specific cases (for instance if another surgeon assists with the surgery), as well as general information about the claims submission process.

surgery medical billing

Surgery Billing Claims Submissions: Timing Is Everything

One of the most integral aspects of the claims submission process is the timing. These are often different for different departments, medical consortiums, districts, provinces and countries. However, the surgeon or biller should have clear records of surgery and be mindful of the timing of the claims. Usually, there is a period of 90 days to submit claims, from the date of the surgery.

surgery billing claimsExceptions beyond that are allowed but only in extraordinary circumstances. Reversals of claims in case of accident or other circumstances can also be submitted, as long as original claims are still available. It is imperative that a surgeon’s office maintain proper surgery billing records of all surgeries and file them appropriately.

In terms of methodology in this area of surgery billing, most submissions can now be made electronically for Fee for Service (FFS) and Shadow claims. However, to expedite the process and avoid conflicts with the department designated for approval, it is important that these comply with the guidance of the physician’s manual. There are many benefits of timely and accurate billing:

  • Reduces the possibility of the claim being rejected
  • Reduces the possibility of poor audit results
  • Helps to maximize surgery billing
  • Helps to capture benefit of services eligible for incentives.

Common Surgery Billing Errors

Some of the more common surgery billing errors include a lack of documentation, citing a visit when the encounter between surgeon and patient was in fact the procedure, and citing a full visit for a non-complex problem. It is imperative that surgeons try to avoid these since it needlessly tarnishes the reputation of the surgeon and the institution sometimes.

It makes sense for surgeons and physicians to hire or request extra help for these purposes of complex surgery billing. A proper filing system should be put in place and this can often be achieve by working with an experienced medical billing firm adept in surgery billing procedures. Additionally surgeons should establish clear channels of communication and review the claims before they are filed. Since there are different billing rates and percentages for single procedures, multiple procedures and bilateral procedures, there is always room for confusion.

Surgery Billing Software

There are different software available for surgery medical billing. These can serve as good alternates to manually filling out claims, and reduce the risk of error. As a final note, here are some tips and strategies for better surgery billing:

1. Organize your paperwork: A simple but essential step.

2. Document visits and procedures scrupulously.

3. Understand insurance coverage: if you don’t know what insurance covers or does not cover, your job will be more difficult.

4. Don’t let denials get to you: often it is a frustrating and complex process, but there are appeals and coverage in place to protect your claims as long as they are valid.

5. Use all available resources, be it software or an external agency.

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