Why SEO Services Offer The Greatest Marketing ROI

local google seo companyIf you operate a local company that needs to increase its visibility and recognition, SEO can offer a powerful solution. Whether you’re represent an established company with a long history in your local area or a new business looking to break into the market, you will need to establish a solid web presence to succeed.

One of the best ways to do this simply and efficiently while maintaining a high-level of professionalism is working with an SEO service provider. Highly experienced SEO and Internet marketing companies provide high-return SEO services that can provide a host of advantages.

SEO Services at a Glance

Just what is an SEO service? First it is important to define what SEO is to understand what these services can do for you. SEO stands for search engine optimizing, the practice where the most relevant keywords are determined and utilized to increase the visibility of a website. These terms help websites to appear higher on the search engine sites that everyone uses every day.SEO at a Glance

It’s important to seek quality SEO services by a professional company that is devoted to supporting businesses across all industries and fields. These organizations have high ethical standards, and ensure they are producing original targeted content that will bring potential customers to your site and give you more of a solid and informative web presence.

Making the Most of SEO for Your Marketing Efforts

The return on investment is frequently quite high for businesses that invest in SEO targeted content. This is because showing up higher and more frequently on internet search results is one of the absolute best ways for customers to find things these days. When they are looking for a specific or product or service, consumers typically turn to a quick internet search.

If your business comes up in this search, they are more likely to know about you and possibly try your product or service. This level of exposure often makes the price paid to an SEO service reliable as it drives a great deal of increased traffic to your website.

These services can even drive the growth of your business in unexpected ways like SEO-driven brand reputation management and targeted marketing via social media channels. Each service will be able to provide you with many options and opportunities for increasing your visibility on the internet and driving customers to your site and eventually to working with your business.

Google Maps Marketing & Local SEO

An interesting example of using creative local SEO services in inventive ways is to do Google Maps marketing, or Google Maps SEO. This is the practice where you can use the extremely popular Google Maps platform to make your business easier for potential customers to find. So many people have difficulty finding businesses without turning to a digital map or online navigation system. As a result, Google Maps SEO marketing offers a great way to further broaden your search exposure. Google Maps marketing

This gives businesses a built-in platform to reach out to customers by ranking high on the local business listings of Google Maps. If you type the specific industry you are in on your Google search page, a map will appear with every business that falls in that category in the immediate area. The higher your business ranks on this list, the greater chance you will get noticed.

These are just a few ways that SEO services can help increase your marketing strategy and drive new customers to your business. Get started today and find an entirely new way to discover and access untapped markets in your region.

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5 Local SEO Tips for Plastic Surgeons

Statistic show that four in every five individuals conduct local searches in Google to pinpoint specific businesses and services to best meet their needs. For a plastic surgeon, Google local SEO may provide a new window of growth.See plastic surgeon SEO tips

A surgeon can acquire new patient leads using more targeted and cost-effective methods like search marketing. In essence, it all begins with claiming a top spot in Google based on keywords that are related to the plastic surgeon’s practice. To provide greater insight and intelligence-driven direction on this topic, below we share 5 Google local SEO tips that a plastic surgeon needs to implement in order to attain higher visibility in Google local search.

Claim & Optimize Your Google+ Local Page

When it comes to plastic surgeon SEO, Google+ is more than just a social media platform. When it comes to doing local SEO for plastic surgery practices, this platform should always be treated as a secondary web property. One should therefore ensure that their practice is claimed on Google+ and that the page is properly populated and optimized.

This simple step not only makes the brand stand out online but also adds a sense of legitimacy to it which in turn builds the patient’s confidence even before they get in touch with the customer service team. In addition to brand dominance, patients also get an opportunity to share their reviews about the service through Google+ which gives them a certain sense of control and trust in the practice.

Investing In Professional Site Audit Plastic Surgeon SEO Site Audits

It is important to invest in a professional SEO website audit in order to keep up with ever-evolving trends and growing competition. Unfortunately, gone are the days when a site audit could be done using simple online tools.

Those looking to get clear, accurate and essential results should consult an SEO site audit expert. Remember, no two SEO situations are the same hence the need for a personalized approach. A typical SEO audit entails:

  • Keyword research
  • Analysis of technical elements
  • Mobile friendliness assessment
  • Link profile analysis
  • Content optimization reviews

Leveraging Local Business Schema Markup

Keyword optimization and inclusion of high quality content are not the only requirements for ranking for competitive search phrases. One needs to include Schema markup, or specific microdata through structured markup formats, to make it easier for search engines to interpret and parse the content on web pages more effectively.

However, it is important to note that including Schema in your HTML code is not a quick dirty SEO trick – this is an important tool for informing the search engine what your practice is all about. In doing SEO for a locally-focused plastic surgeon, leveraging LocalBusiness Schema markup can be the edge a site needs against more authoritative competitors.

Implementing a Review Generation Strategy

The quality and quantity of reviews patients post about a practice is an important factor when it comes to Google ranking. As such, the more reviews one has and the velocity at which these reviews come in are likely to impact local searches. Generate plastic surgeon seo reviews

Suffice it to say – implementing a review generation strategy needs to become mission critical for any plastic surgeon looking to improve their SEO.

Producing High-Value Content (& Sharing it on Social Media)

With organic search marketing growing fast SEO, content marketing and social media are finding themselves under the same umbrella. The three work in sync to help one acquire leads and increase web traffic. One therefore, needs to produce high quality content that is shareable through social media.

This is especially important given that Google nowadays uses Twitter to discover new content. Social sharing also acts as a link building strategy, which not only widens the footprint of the practice but also boosts one’s authority on the World Wide Web.

Digital marketing is one of the most vital tools for any plastic surgeon looking to market their practice. In addition to enhancing your brand presence on the net, investing in local SEO expertise is paramount to generating valuable traffic and acquiring new patient leads.

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An Inside Look at Optimized Surgeons SEO Solutions

Optimized SurgeonsOptimized Surgeons is a unique and specialized internet marketing practice with a specific and well thought out focus in providing SEO for surgeons and other related medical professionals in general. The SEO company differentiates itself from other companies that offer SEO by uniquely dedicating its entire model around medical practice SEO by offering its clientele advanced resources that significantly help them grow their search engine visibility.

Comprehensive Digital Marketing for Surgeons

In addition to search marketing and SEO services for Surgeons, Optimized Surgeons does also offer other unique services such as Branding and Web Design, Content Marketing, Pay per Click (PPC) Advertising and Social Media Marketing; all geared towards surgeons and other medical professionals.

Having such a large product offering does ensure that the company can provide surgeons with a complete online marketing strategy and see it through or implement it as agreed. With Optimized Surgeons, you can be sure that your needs will not only be met, but shall be surpassed.

With years of experience, the company has developed and refined a powerful system that’s been designed to assist surgeons not only acquire market leads but also convert them to new clients. Through the strategic application of both off-site and on-site SEO, Social Media, Content Marketing and a wide array of other online marketing strategies; the company has been able to successfully assist surgeon’s linkup with clients who are actively seeking unique and specific surgical specialties.

Hyper-Local & Patient-Targeted SEO for Surgeons

With a keen eye on specificity and relevance, the system adopted by Optimized Surgeons does faithfully generate leads that represent the types of patients that you want to work with. The company is able to do this because their strategy is anchored on helping their clients rank on top of leading search engines such as Google for their primary keyword targets.optimized local seo for surgeons

As a practicing surgeon, optimized surgeons does provide you with the best marketing investment and return on investment with its well targeted exposure as well as visibility that’s been gained from years in the online marketing and SEO arena.

The company achieves this by making surgeons the overall lead authority in their surgical specialty through several techniques and methods. It does this by deploying staff copywriters who act as a bridge between you and the clients; these writers are able to resonate with your clients and also fully understand the medical terminology that surgeons use. The company does also host publishing platforms which help in making your name known in most medical communities.

Multi-Faceted Branding & Reputation ManagementPlastic Surgeon SEO Solutions

Apart from simply driving clients to your site, the channels developed by Optimized Surgeons SEO campaigns help in building the reputation, credibility and awareness in any surgical practice where they are deployed. This is possible because the company has over the years invested heavily in building their Search Engine Optimization framework for medical professionals and around such professionals.

To provide insightful and accurate information that’s important for both surgeons and patients alike, the company does have a rich, well arranged, thoroughly researched blog that’s a treasure trove for anyone keen on getting some interesting medical and non-medical information. The blog has topics ranging from how surgeons can better maximize their revenue streams, in-house online marketing tips and strategies to articles dealing with issues such as breast augmentation and lots of other valuable topics as well.

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3 Tips to Take SEO for Surgeons to the Next Level

There are a number of ways through which a surgeon can grow their business online, and SEO is one of the most powerful. SEO for surgeons mostly aims at having a site ranked high for local searches, such as “plastic surgeon Dallas TX” or “Boston rhinoplasty surgeons”.Surgeon SEO Tips

While standard SEO startegies apply to doing SEO for surgeons, there are other unconventional approaches to achieve greater authority and keyword rankings.

Set-up a Review Generation System

The quality and the quantity of reviews your online business receives matter. This is because Google uses the reviews to rank your business and Google Business Page in local search results. To this end, the quantity of reviews (more importantly on Google), the rate at which your business is reviewed, the influence of the reviewers and the more positive the reviews you receive are, the higher the impact they have on your local plastic surgeon SEO strategy.

After setting up a review system, there are a number of ways through which you can get organic reviews. First off, identify your enthusiastic customers and ask them to review you on Google. Ask your Google+, Twitter and Facebook followers to review your services. You can also include a friendly message on receipts asking your esteemed customer to leave a review on your Google Business Page. Run a contest where your customers earn a gift for saying what they like about your business and what they would rather have improved.

Invest Time and Resources in Social Media

The debate on the connection between social media and SEO has been going on for years. Social media has remained an important marketing tool for all online business owners. Through social media, a surgeon can easily earn inbound links. Let us say you share one of you posts on social media and one of your followers, who happens to be a blogger, stumbles on it and links it to their next post. You will have earned an inbound link.

If you want to take up more space on search engine results page, you should have optimized social media profiles. When people search for your surgeon services (your company), the entire first SERP should show online pages you manage. As you may have noticed, a company’s Twitter and Facebook accounts take can two spots on the SERP. For more about social media and SEO for surgeons, check OptimizedSurgeons.com, a leading resource of plastic surgeon SEO strategies.

Build your reputation or get trending on social media and you will have aided your online business ranking. You can trend on social media by focusing on creating and sharing helpful content, branding images and graphics on your website and encouraging your followers to retweet and share your content.

Proliferate Your Surgeon Brand Across the Web

Your surgeon brand relates to how people see you; your reputation as a surgeon. The moment people know you and begin to associate with your brand, you will be the go-to surgeon. To build your personal brand, you need to be authentic and with immense knowledge in what you do. Your brand should be a reflection of who you are; what you believe in, what you stand for, your strengths and your weaknesses. To this end, you need to be authentic and share your true self to your followers.

Share thought provoking content with your readers and engage them in discussions meant to find solutions to their problems. Seeing that you will be expected to have answers to questions bothering your audience, you should remain a student in your industry just to have a grasp of the latest changes and trends in your area of expertise. You also need to have a myriad of directory listings and profiles to help spread the word and help in growing your SEO strategy.

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Google-friendly SEO Tips for Ecommerce Sites in 2016

Do you want to drive your ecommerce website to the next level in 2016? The only sure way is to embrace and practice effective SEO. There will be more online shoppers in 2016, and you should amplify your products to the world if you want to reap huge benefits. Creating an effective ecommerce SEO program will also keep you ahead of your competitors.Google SEO Ecommerce

This post covers the best SEO tips for ecommerce sites in 2016.

1. Use Schema Markup

Schema markup is an emerging tool that can significantly aid SEO. This form of website optimization is very powerful, and it can help boost the visibility and credibility of your ecommerce site in the search engines.

It’s a collaboration project of Google, Yahoo, Bing and Yandex (Russian Search Engine); thus it works perfect across this search engines. Some people are still struggling to incorporate this method in their ecommerce websites, so you should take advantage before your competitors get hold of it!

How does Schema Markup work for ecommerce sites?

Schema markup is an HTML code that you add to your site content to help the search engines interpret your ecommerce content (what it is, the relation, prices and other aspects of your content). When people use the search engines to find particular words/phrases, the search engine bots will display more informative results.

How will Schema improve your ecommerce SEO and search rankings?

This form of SEO helps to increase the visibility of your products in the search engines. However, Schema is not an immediate SEO tool but practicing it leads to amazing results. Although, Schema doesn’t affect your ecommerce site ranking, it ensures your products appear prominent in search engine results.

Also, Schema assists search engines in displaying rich snippets of you ecommerce site which can results to more clicks and hence more sales. You can get more information on Schema.org.

2. Test Keyword Conversion Value with AdWords

Adwords is a Googles advertising program. This program has a free tool known as the “Keyword Planner”. Ecommerce sites can use this tool to test keyword conversion value; you should have an AdWord account to access keyword planner. List the products that you sell on your ecommerce site; then create the keywords that you want to test.

For instance, if you sell shoes, create keywords like women shoes, men shoes, cheap shoes, quality shoes, durable shoes and related words. In keyword planner, you will have to input your website URL and keyword phrases.

This tool displays how many times a particular keyword has been searched in each month. It goes further to give you suggestions of the best keywords filtering high and low priority keywords.

Low priority keywords will work perfectly for your ecommerce site as compared to high priority keywords.

3. Write Unique, Evergreen Product Page Copy

In 2016, unique and great content will greatly improve your ecommerce SEO strategy. Ensure you write unique, readable, informative and entertaining product descriptions, people love such content. Writing in a natural way other than focusing on keywords works well.

You can choose to describe your products in the first or the second person using a conversational tone. Don’t write false information about your products. A format that works for the ecommerce sites is to list the key features first; then write detailed descriptions.

Google loves great content, and so does the other search engines. So the content will positively impact your site ranking.

4. Develop a Content Marketing Strategy

What is a content marketing strategy? Why do ecommerce sites need a marketing strategy for SEO? Content marketing is a program that focuses on creating, publishing and then distributing the content to your target audience. The common content marketing components include social media, visual content, blogs and paid content platforms like webinars, or ebooks.

Content marketing helps to distribute your ecommerce products to different platforms increasing your visibility. Ensure you use credible sources to distribute your content.

Key content marketing responsibilities

1. Create your content (i.e. guides, advice, catalogs, or even visual displays.)

2. Optimize your ecommerce content for SEO.

3. Distribute your content.

Content marketing can work wonders for ecommerce sites and help fuel a SEO strategy. Ensure your ecommerce content is fresh and up to date each time.

5. Embrace Social Media

You can’t ignore social media in ecommerce. How social media relate to SEO? Social media assist in building links that support SEO. Most people perform searches on social network sites to find specific social media content. If your ecommerce site has social media presence, people will get to your website through social media search.

How to use different social media networks for ecommerce.

Facebook

Facebook is so far the largest social network in the world and thus a great platform for ecommerce marketing. Post frequently to your Facebook account; ensure you post beautiful photos of your products accompanied by short descriptions. Remember to include a call to action statement or your website URL in all your Facebook posts.

Twitter

Marketing ecommerce sites on Twitter is a bit tricky. You have to be keen on your word choice since Twitter accepts only a few words. Create a short non-promotional message to engage your Twitter audience. You can also include pleasing images of your products to attract your twitter followers. Also, include your websites URL to direct your audience to your ecommerce site.

Pinterest

Pinterest is an emerging social media that ecommerce sites use to market their products. You should pin relevant images that are related to your products. Ensure you settle into a particular niche and pin as many images as possible then link the images back to your site. If people like your images, they will definitely follow the images to your website; there you have chances of boosting traffic and making more sales.

Instagram

Nowadays, everybody is taking selfies and posting them on Instagram! This social network requires you to have a key sight for photography and ability to capture beautiful images. Capture images based on your products and post them on this social network. Your conversions and sales are based upon your creativity and ability to command followers to like your photos and follow you to your ecommerce site.

Ecommerce SEO may be challenging so get expert advice if you get stuck. Practicing effective SEO will increase your products visibility and consequently lead to more sales. Don’t be left behind, use the above tips to take your ecommerce site to a higher level in 2016.

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SEO Site Audits: What to Expect

seo site auditA grave challenge that has plagued the SEO community is the utter lack of standards that surround the scope and quality of work. There is a vast spectrum of SEO consultants and agencies that tend to utilize similar words in order to describe different processes and deliverables. One of the most abused of these deliverables and processes is the SEO site audit.

In order for companies to truly protect their SEO investment, they will need to have a firm understanding as to what to expect from a comprehensive SEO site audit. This will also entail which questions will need to be asked in order to better ensure that the business of receiving the scope and quality it requires.

What Are SEO Site Audits?

An SEO site audit generally marks the very beginning of a firm’s search engine marketing engagement with a (prospective) client. The goal of the audit is to identify the opportunities and challenges that a website may have to increase SEO performance. Google Webmaster Tools SEO Audit

The input is the company’s access to certain search tools such as Google Webmaster Tools, Google Analytics, and other performance platforms. When this information has been combined with SEO experience and knowledge, a proper SEO professional will have what they need in order to analyze the site while documenting a strategy for improving organic search performance.

Essentail Components of SEO Site Audits

An SEO Audit that is complete will contain a minimum of three sections, which are as follows:

  • Analyzing of the opportunities and challenges for a website’s technical fluidity
  • Assessing the site’s content and proper use of keywords
  • Backlink health, topical relevancy, and authority

Keep in mind that there are times when these components are divided into completely separate audit documents. No audit project can be considered complete without thoroughly addressing all of the areas listed above due to the fact that they are expressly interconnected. The documented analysis of the audit is crucially important for a handful of reasons, which are as follows:

  • A detailed analysis of the company’s current situation that is able to build trust in the work that is to be done between the SEO firm/consultant and the client’s team.
  • A strategy for the improvement of SEO as well as the next steps that are needed for the implementation of the strategy. This strategy will need to address authority, content and technical opportunities in proportion to their value with a particular focus on the areas that will contain the greatest impact on the SEO performance of the company.

For this reason, it’s important to work with SEO providers who specialized in certain aspects of SEO and search marketing. For instance, if you’re looking for ecommerce-specific SEO services, then consult with a company that provides ecommerce SEO site audits, such as ClickCentricSEO.com. The same rule applies for local SEO, PPC advertising, and other forms of search marketing.

Strategic Insights for a Future SEO Program

It is clear that a proper SEO audit needs both a prioritized action plan as well as a strategy. The strategy will build off of the analysis that has been completed in order to identify how the client’s business will be able to capitalize on opportunities for the improvement of their organic search brand impressions, conversions and visits.

The prioritized action plan is able to break down the SEO strategy into projects that are discreet or deliverables that can be placed into an agreeable timeline and thoroughly executed. Furthermore, to make yourself more confident that you will be receiving precisely what your company needs for a SEO firm or professional, consider asking questions that pertain to how they perform and analyze audits as well as previous strategies and plans and their results with other clients.

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The Importance of SEO-Friendly Web Design in Today’s Digital Marketing Age

Establishing a brand through a solid web design and a creative balance of digital marketing channels requires a solid SEO strategy. Most businesses have become familiar with various forms of digital marketing but the true potential of most companies is yet to be achieved.

SEO friendly web design

Re-shape How Your Company Views the Web Design Phase

Web design is not all about making a visually appealing page. Before you can start working on customer retention and attracting them to the product/service your web design offers, it is essential to have a website that can be easily found through the search engines.

Most consumers will do an online search to determine which brand is ideal for them. This presents an opportunity for your business to become a trusted source of quality product and services through good SEO practices.

Key Elements of SEO-friendly Web Design

If you are considering creating a new website or having the old one redesigned, consider the aspects applied to create a web design that is friendly to the search engines.

Site Accessibility for Crawling and Indexing

A well-designed website is more accessible to search engines because they can crawl it efficiently, presenting great results. Crawling discovers pages that are new or updated and subjects them to the indexing process to make it easier for the relevant consumers to find it.

Site accessibility might depend on the CMS (content management system) platform your web design has been integrated on. For instance, WordPress is quite SEO-friendly, however there are better CMS platforms. Check out Exponent, which is a lesser known yet highly powerful SEO-friendly CMS that was developed by a highly proficient team of Peoria web design specialists in Illinois.

Basically, indexing involves compiling the relevant data on the site with relation to the words used, tags, attributes and even location. When a user searches for a particular item in the web, the index is consulted in order to present the results that best match the consumer’s needs. The rank created is determined by the importance of the page based on an established criterion. Good web design will ensure that the pages can be accessed and they are relevant to the business niche in order to rank well in the results.

Importance of Linking

The number of links to a page determines how popular a website is and it considered as the measure of the relevance and importance of content. When there are more links available on other websites directing users towards your website, the rank in the final results for pertinent keywords will be better. However, this is not an easily manipulated aspect because the machines and algorithms used have been enhanced so that it is easier to identify spam links and other illicit practices that will have a negative impact on the results.

Good results can be achieved through SEO-friendly web design that enhances internal linking for the users. It is a fundamental principle that will help the page visitors interact with the website and share it within their network.

Web Design Conversion Elements Search engine optimization SEO

The web design applied should be optimized for increasing the conversion rate for visitors. There are different areas that can be modified in order to achieve the best outcome. Navigation and accessibility helps users have a more fulfilling experience leading to a higher probability of becoming customers. A call-to-action can also be tailored to suit the genre of the site and various techniques can direct the user to create a better experience.

It is also imperative to create other optimization features that have appeal to a visitor. Page copy, when utilized properly can have tremendous impact on the conversion rate and visual elements such as videos and images have unique attraction. Evaluate the company strategy for digital marketing and web design in order to make certain that you are obtaining the best possible results.

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