There are a number of ways through which a surgeon can grow their business online, and SEO is one of the most powerful. SEO for surgeons mostly aims at having a site ranked high for local searches, such as “plastic surgeon Dallas TX” or “Boston rhinoplasty surgeons”.
While standard SEO startegies apply to doing SEO for surgeons, there are other unconventional approaches to achieve greater authority and keyword rankings.
Set-up a Review Generation System
The quality and the quantity of reviews your online business receives matter. This is because Google uses the reviews to rank your business and Google Business Page in local search results. To this end, the quantity of reviews (more importantly on Google), the rate at which your business is reviewed, the influence of the reviewers and the more positive the reviews you receive are, the higher the impact they have on your local plastic surgeon SEO strategy.
After setting up a review system, there are a number of ways through which you can get organic reviews. First off, identify your enthusiastic customers and ask them to review you on Google. Ask your Google+, Twitter and Facebook followers to review your services. You can also include a friendly message on receipts asking your esteemed customer to leave a review on your Google Business Page. Run a contest where your customers earn a gift for saying what they like about your business and what they would rather have improved.
Invest Time and Resources in Social Media
The debate on the connection between social media and SEO has been going on for years. Social media has remained an important marketing tool for all online business owners. Through social media, a surgeon can easily earn inbound links. Let us say you share one of you posts on social media and one of your followers, who happens to be a blogger, stumbles on it and links it to their next post. You will have earned an inbound link.
If you want to take up more space on search engine results page, you should have optimized social media profiles. When people search for your surgeon services (your company), the entire first SERP should show online pages you manage. As you may have noticed, a company’s Twitter and Facebook accounts take can two spots on the SERP. For more about social media and SEO for surgeons, check OptimizedSurgeons.com, a leading resource of plastic surgeon SEO strategies.
Build your reputation or get trending on social media and you will have aided your online business ranking. You can trend on social media by focusing on creating and sharing helpful content, branding images and graphics on your website and encouraging your followers to retweet and share your content.
Proliferate Your Surgeon Brand Across the Web
Your surgeon brand relates to how people see you; your reputation as a surgeon. The moment people know you and begin to associate with your brand, you will be the go-to surgeon. To build your personal brand, you need to be authentic and with immense knowledge in what you do. Your brand should be a reflection of who you are; what you believe in, what you stand for, your strengths and your weaknesses. To this end, you need to be authentic and share your true self to your followers.
Share thought provoking content with your readers and engage them in discussions meant to find solutions to their problems. Seeing that you will be expected to have answers to questions bothering your audience, you should remain a student in your industry just to have a grasp of the latest changes and trends in your area of expertise. You also need to have a myriad of directory listings and profiles to help spread the word and help in growing your SEO strategy.