Do you want to drive your ecommerce website to the next level in 2016? The only sure way is to embrace and practice effective SEO. There will be more online shoppers in 2016, and you should amplify your products to the world if you want to reap huge benefits. Creating an effective ecommerce SEO program will also keep you ahead of your competitors.
This post covers the best SEO tips for ecommerce sites in 2016.
1. Use Schema Markup
Schema markup is an emerging tool that can significantly aid SEO. This form of website optimization is very powerful, and it can help boost the visibility and credibility of your ecommerce site in the search engines.
It’s a collaboration project of Google, Yahoo, Bing and Yandex (Russian Search Engine); thus it works perfect across this search engines. Some people are still struggling to incorporate this method in their ecommerce websites, so you should take advantage before your competitors get hold of it!
How does Schema Markup work for ecommerce sites?
Schema markup is an HTML code that you add to your site content to help the search engines interpret your ecommerce content (what it is, the relation, prices and other aspects of your content). When people use the search engines to find particular words/phrases, the search engine bots will display more informative results.
How will Schema improve your ecommerce SEO and search rankings?
This form of SEO helps to increase the visibility of your products in the search engines. However, Schema is not an immediate SEO tool but practicing it leads to amazing results. Although, Schema doesn’t affect your ecommerce site ranking, it ensures your products appear prominent in search engine results.
Also, Schema assists search engines in displaying rich snippets of you ecommerce site which can results to more clicks and hence more sales. You can get more information on Schema.org.
2. Test Keyword Conversion Value with AdWords
Adwords is a Googles advertising program. This program has a free tool known as the “Keyword Planner”. Ecommerce sites can use this tool to test keyword conversion value; you should have an AdWord account to access keyword planner. List the products that you sell on your ecommerce site; then create the keywords that you want to test.
For instance, if you sell shoes, create keywords like women shoes, men shoes, cheap shoes, quality shoes, durable shoes and related words. In keyword planner, you will have to input your website URL and keyword phrases.
This tool displays how many times a particular keyword has been searched in each month. It goes further to give you suggestions of the best keywords filtering high and low priority keywords.
Low priority keywords will work perfectly for your ecommerce site as compared to high priority keywords.
3. Write Unique, Evergreen Product Page Copy
In 2016, unique and great content will greatly improve your ecommerce SEO strategy. Ensure you write unique, readable, informative and entertaining product descriptions, people love such content. Writing in a natural way other than focusing on keywords works well.
You can choose to describe your products in the first or the second person using a conversational tone. Don’t write false information about your products. A format that works for the ecommerce sites is to list the key features first; then write detailed descriptions.
Google loves great content, and so does the other search engines. So the content will positively impact your site ranking.
4. Develop a Content Marketing Strategy
What is a content marketing strategy? Why do ecommerce sites need a marketing strategy for SEO? Content marketing is a program that focuses on creating, publishing and then distributing the content to your target audience. The common content marketing components include social media, visual content, blogs and paid content platforms like webinars, or ebooks.
Content marketing helps to distribute your ecommerce products to different platforms increasing your visibility. Ensure you use credible sources to distribute your content.
Key content marketing responsibilities
1. Create your content (i.e. guides, advice, catalogs, or even visual displays.)
2. Optimize your ecommerce content for SEO.
3. Distribute your content.
Content marketing can work wonders for ecommerce sites and help fuel a SEO strategy. Ensure your ecommerce content is fresh and up to date each time.
5. Embrace Social Media
You can’t ignore social media in ecommerce. How social media relate to SEO? Social media assist in building links that support SEO. Most people perform searches on social network sites to find specific social media content. If your ecommerce site has social media presence, people will get to your website through social media search.
How to use different social media networks for ecommerce.
Facebook is so far the largest social network in the world and thus a great platform for ecommerce marketing. Post frequently to your Facebook account; ensure you post beautiful photos of your products accompanied by short descriptions. Remember to include a call to action statement or your website URL in all your Facebook posts.
Marketing ecommerce sites on Twitter is a bit tricky. You have to be keen on your word choice since Twitter accepts only a few words. Create a short non-promotional message to engage your Twitter audience. You can also include pleasing images of your products to attract your twitter followers. Also, include your websites URL to direct your audience to your ecommerce site.
Pinterest is an emerging social media that ecommerce sites use to market their products. You should pin relevant images that are related to your products. Ensure you settle into a particular niche and pin as many images as possible then link the images back to your site. If people like your images, they will definitely follow the images to your website; there you have chances of boosting traffic and making more sales.
Nowadays, everybody is taking selfies and posting them on Instagram! This social network requires you to have a key sight for photography and ability to capture beautiful images. Capture images based on your products and post them on this social network. Your conversions and sales are based upon your creativity and ability to command followers to like your photos and follow you to your ecommerce site.
Ecommerce SEO may be challenging so get expert advice if you get stuck. Practicing effective SEO will increase your products visibility and consequently lead to more sales. Don’t be left behind, use the above tips to take your ecommerce site to a higher level in 2016.